Key takeaways
- Funnel stages need the same date window.
- A missing source is not a conversion result.
- Operational checks should precede a price decision.
Source record
10 cited sources
Last verified
2026-08-04
Table of Contents
Lease-up analysis is clearer when each stage uses the same time window and definitions. Count inquiries, replies, showings, applications, approvals, and signed leases without treating missing records as negative outcomes.
Find the first drop
If impressions are healthy but inquiries are weak, inspect listing accuracy and reach. If inquiries are healthy but showings lag, inspect response time and access. If showings are healthy but applications lag, inspect condition, instructions, and fit.
Research method and limits
The review consulted Google Analytics campaign guidance, Google Search Central documentation, FTC advertising basics, HUD fair housing, DOJ fair housing, Census housing, BLS employment data, FRED housing series, CFPB consumer tools, and FTC consumer protection. These sources inform measurement and compliance context, not a property-specific rent decision.
Portfolio application
Run the application funnel audit before changing copy, photos, access, or price. Record one change at a time when learning matters.