Portfolio Lead Source Cleanup in 20 Minutes
A short routine for fixing missing or inconsistent lead-source labels before marketing decisions are made.
By PortfolioRental Editorial Team · · Updated 2026-08-04
Table of Contents
Quick Overview
Review recent inquiries for source, property, timestamp, response owner, showing outcome, and application outcome. Normalize obvious labels, preserve the raw note, and mark records that cannot be trusted.
Common Mistakes
Do not invent a source when the record is blank. Do not compare channels using different time windows. A small, honest dataset is better than a precise-looking report built from guesses.
Common Questions Answered
How often should source labels be reviewed?
Do a quick weekly cleanup and a deeper review before a marketing change. Keep the rule stable so the trend remains comparable.
Ready to
Use the rental marketing strategy guide and the vacancy research brief. The Google Analytics campaign guidance explains consistent campaign naming.